Fake Britain

Here at Hollywood we take health and safety very seriously, especially when it comes to children. That’s why we put our trust in R H Smith and Sons to provide us with high quality and rigorously tested Smiffy's products. Smiffy's Fancy Dress Smiffy's are a household name when it comes to fancy dress and for all the right reasons. You may have seen their recent feature on BBC’s “Fake Britain” where they highlight issues surrounding counterfeit products and safety risks. In Series 6: Episode 10 viewers can see just how risky buying fake fancy dress costumes can be. We see how fakers are not only damaging honest businesses, but putting both our children’s and our own safety at risk. Jodie Frisby had purchased an Elsa fancy dress costume for her daughter online, but little did she know that she was receiving a fake costume. The dress fell apart within minutes and when put to a fire test the costume was incinerated in seconds. So remember, if you are looking for an Elsa costume this Christmas, this is the Elsa you should be purchasing. Claudia Winkleman also fell victim to untested fancy dress when her daughter’s Halloween costume caught fire. She went on to lead a campaign to put safety standards in place for fancy dress costumes. Continue reading →