Coca Cola

We all know that it’s not Christmas until you’ve seen the Coca Cola truck on TV! Why not go one better this year and see the Coca Cola truck in real life? Holidays are coming and so is Santa’s second favourite mode of transport (nothing can compete with his beautiful sleigh)! Where Did The Coca Cola Trucks Come From? Coca Cola’s Christmas trucks were first introduced in 1995 by W. B. Doner as part of a seasonal advertising campaign. They were dubbed the ‘Christmas Caravans’ and brought to life with glorious special effects from “Industrial Light And Magic” famous for their work on silver screens  hits such as Star Wars and Indiana Jones. Images of a very warm and friendly looking Santa, drawn up by artist Haddon Sundblom, graced the sides of the trucks. In 1996 the trucks returned to help Coca Cola launch their new Christmas packaging which featured the beloved Santa imagery that had brought festive joy to so many a year earlier. In 1998 the now world famous trucks appeared again in another advert for the soft drinks company. The ‘Christmas Caravan III’ advert was broadcast in over 100 countries across the world, reaching an audience of millions. Even to this day it signifies the start of the holiday season for many people and brings festive joy to plenty more. Continue reading →